Workshops
CREATE A GAME PLAN TO MAXIMIZE CUSTOMER CONVERSATIONS
Don’t just talk to customers - create a game plan to ensure most impact from those conversations
Get clarity on how to achieve the desired impact from your customer insights program, and have a high-level roadmap for getting there.
Designed for orgs that want/have a research practice but may not have a dedicated research leader, or even career researchers.
What it is
Clarity and alignment across key decision-makers on the Desired State for your org's research practice.
Clarity on how research will align to business goals and how it can have most impact.
Agreement on a 3-month plan that will move you towards your Desired State.
Recommendations for infrastructure (process, tools, etc), staff, and research studies to get started on your 3-month plan.
Outcomes
You need clarity on the overall direction of your program.
You have some elements of the program in place but you need clarity on how the pieces fit together.
You need help defining how to more strongly align your research program with your org’s business goals to see impact.
This is useful when
What people are saying
A 4-hour highly-interactive workshop open to key decision-makers responsible for moving the org’s research practice forward (typically Directors/Principals/VPs of UX/Design/Product/Eng).
We’ll tease out the gap between the Current and Desired states for your customer insights program by working through questions like: Who’s having conversations with customers and how actionable have those insights been? What’s holding your team back from engaging with customers, or seeing maximum value from those conversations? What would success (and failure) look like for this program?
At the end of the workshop, you’ll have an easily digestible high-level roadmap to achieve your Desired State and a 3-month plan to get started.
How it works
JUST YOUR TEAM
private workshop for only your leadership
Work through challenges and get to alignment with up to 5 key decision-makers from your org.
At the end of the workshop you’ll have a 3-month plan designed to your org’s particular customer insights program that you can get started on right away.
Option for in-person or virtual.
Choose the option that works best for you:
LEARN WITH PEERS OUTSIDE OF YOUR ORG
on Maven.com
Highly interactive live online workshop with decision-makers from orgs like yours.
You’ll alternate between working individually and in small groups with other attendees. There will be plenty of opportunities for personalized attention. This workshop is run through the Maven.com platform, designed for group-based learning.
At the end of the workshop you’ll have a 3-month plan to share with leaders at your org.
Schedule and cost
JUST YOUR TEAM
private workshop for only your leadership
Schedule at your convenience.
4 hours, can be all in a 1/2 day or split across 2 x 2-hour sessions.
Travel fees will be charged if the workshop is held in-person outside of the Bay Area, CA.
Contact Carol for pricing
Carol's program is a game-changer for any leader looking to enhance their user experience and business strategy.
Mandi, VP of UX and Product
LEARN WITH PEERS OUTSIDE OF YOUR ORG
on Maven.com
4 hours split across 2 x 2-hour sessions, plus an optional 30-minute office hour with Carol post-workshop.
$399 per attendee
What if we can’t get all our decision-makers?
It can be challenging to schedule VPs and Directors! If you chose the private workshop option, we can work together to find either a 1/2 day block or 2 x 2-hour sessions that work for your team. If scheduling all 5 leaders at once is just impossible, it might be best to choose the Maven.com option.
Why is there a limit of 5 attendees for the private workshop?
To make it possible for everyone’s perspectives to be heard and keep our working session to 1/2 day it works best to limit to 5 attendees. We can tailor activities to find ways to get others involved, just ask!
Is there any pre-work?
A few days before the workshop you’ll be sent a short (15-minute) survey to collect answers to a few key questions. This will help us move more quickly into the heart of the workshop when we meet.
Is there alternative pricing?
For private workshops (just your team), the following may apply:
Government, self-employed, non-profit = 25% off full price
Unemployed, extreme currency exchange (e.g., Global South) = 50% off full price
For workshops on Maven, if your organization is paying or reimbursing you you'd pay the full price. If any of the following apply, message Carol for discount codes.
3+ attendees from the same team = 20% off full price
Government, self-employed, non-profit = 25% off full price
Unemployed, extreme currency exchange (e.g., Global South) = 50% off full price
FAQs
Carol's expertise & guidance are going to improve the quality and direction for so many businesses looking to actually yield value from a customer insights program.
Jim, Director of Product & Product Ops